Design a striking visual identity for a new, free-to-use Christmas present management web application, creating an exciting, unified, and polished brand look that is festive, handcrafted, contemporary, and memorable. The solution: distilling All I Want This Christmas down to its essence, and creating a mark that is simple and communicative, while at the same time functional and elegant. By combining a handcrafted Christmas gift with the efficiency and usefulness of a tick-box reminder list, Zhoosh Up! created a modern mark that forms the foundation of a universally recognisable brand. Social media graphics for the start-up's Facebook and Twitter pages complete the effect.